‘If not now… when?’ is the mantra that Colleen Heidemann boldly lives by.
Palms Spring native, beloved for eccentric style and magnetic personality, has moved through the ranks of the fashion world – starting her modelling career at age 69.
It’s her own very manta is that led her to defy the notion of an age cap to self-expression through fashion and lifestyle. With her signature bouffant grey hair, Colleen has been a pioneer in reshaping stereotypes for a more inclusive industry for women of all ages – assuring us that fashion is a deeply personal part of our identity designed to be experimental, joyful and liberating.
For us, Colleen is the true embodiment of the brand values we live by and someone we’ve long referenced as an icon of inspiration.
With our most recent shoot unfolding in LA, and with Colleen’s in arms reach, we asked ourselves ‘If not now… when?’. We knew there was no better person to feature than the ever-fabulous Colleen. A true embodiment of timeless beauty, radiant energy, and calm confidence—qualities that were effortlessly showcased in our campaign
